What I do:

I work with startups and student projects to help conceptualize and pressure-test their budding ventures. I help:

• Spot gaps in logic, story, or value.

• Pressure-test business cases, especially in healthcare or service models.

• Help sharpen competitive advantage and message.

• Bring deep human-centered design expertise to ensure a strong customer-centric foundation and process.

• Help ideate on possibilities and increase the “value pie”.

When should you reach out?

• You have an idea for a startup and could use an outside perspective to challenge you answer the tough questions.

• You have a strong concept but unsure how to best structure it to realize value.

• You are developing your product and service and could use guidance on how to prototype and test before investing significant resources.

• You want a “health check” at any stage of your early venture and could use someone to help you poke holes and pressure-test it before the big next step.

I work with early ventures at all stages of maturity: from an idea, to a fleshed-out concept, to post-launch.

What could this look like?

• Startup coaching intensives.

• “Office hour” style advisory.

• End-to-end engagement in university programs, incubators and accelerators.