INSIGHT STUDIO
by CoDesign Consultancy
You can’t improve what you can’t see.
Organizations can find themselves moving forward without the opportunity to truly know the perspectives and experiences of their customers, staff, and leaders. At INSIGHT STUDIO, we help you close that gap. Through video ethnography and deep design research, we give you visibility into what’s really happening—at home, in care delivery settings, in offices, or on the factory floor - and with years of experience in innovation, we provide you tangible recommendations for next steps.
You’ll hear directly from your customers about their needs and frustrations, so you can optimize your current products and services - and shape emerging ones before major investments are made. You’ll understand what your staff are facing—and what they need to stay engaged. You’ll gather unified perspectives from leaders and stakeholders to drive alignment and clarity on new strategic efforts. You get powerful video narratives and clear, research-backed recommendations with an innovative lens to guide your next steps.
We are an ideal fit for teams that are ready to move beyond powerpoint decks - and let dynamic video and animated stories ignite their efforts.
SERVICES
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Contextual Research
Understand your service, product, or program through the eyes of the people who use it, deliver it, or create it —captured in real-world environments where it unfolds. Whether in homes, hospitals, stores, offices, factories, or community settings, these video-based ethnographic studies combine interviews with customers and staff, observation, and shadowing to surface patterns, unmet needs, and opportunities for improvement or innovation.
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Workforce Experience
Reveal what matters most to your staff through thoughtfully captured interviews—anonymized through post-production treatment or on-record. These videos highlight needs, burnout drivers, bright spots, and culture insights to guide real change. They also help evaluate external services and vendors to support, engage, and retain your workforce.
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Prototype Testing
Capture how real people interact with your early-stage products or services—before launch. Whether it's a digital prototype, a new service model, or a policy concept, watch and hear as customers, patients, and other stakeholders engage with it. These sessions uncover what works, what confuses, and what’s still needed—making it easier to iterate with clarity and purpose.
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Evaluation
Explore the value and impact of your programs, pilots, or grant-funded initiatives. Whether internal programs for staff development, pilot launches of an external vendor, or external programs in your community, these video evaluations and testimonials combine qualitative research and real-world storytelling to show what worked, what mattered, and what improvements you can make as you evolve your programs.
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Vision and Strategy
Align your team around a shared vision. Through interviews with leaders, experts, and stakeholders, these videos weave together strategic messages, challenges, and goals—making complex direction clear and inspiring.
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Impact Stories
Capture authentic stories from your customers, patients, or community members about how your products, programs or services made a difference in their lives. These emotionally powerful videos are perfect to integrate into marketing, fundraising, and onboarding, as well as motivate your staff and spread best practices.
Ready to start?
Let’s explore how we can work together to support your efforts to elevate your organization and customer experience. Prefer to email? info@codesignconsultancy.com
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